Billboard Types

Today there are many ways to advertise outdoors. Billboards are the most popular form of outdoor advertising. Since many Americans own their own car and drive at some point during the day, advertisers have found that billboards are one of the best ways to get their message out to consumers.

There are several different types of billboards. Poster billboards use paper panels to display the image. These panels are then glued onto a billboard backdrop. Adhesive vinyl billboards use vinyl with an adhesive backing that sticks onto a sign or onto another billboard display. Painted billboards use a weather-resistant paint. Flex vinyl billboards are very popular, as the vinyl is simply hung from the edges of the signs.

Bass Ltd. offers the following types of billboards:

• Digital Billboards - A newer form of the billboard is digital. Digital billboards (made up of thousands of LEDs) change between multiple images. This means that one advertiser can display multiple products or services, or multiple advertisers can use the same space.
• Allow advertisers to change their sales pitches instantly, with the click of a computer mouse, from hundreds of miles away.
• Download Our Digital Billboard Flyer
• Flat Billboards
  • Painted - Painted billboards should not be used for detailed designs, but, since they usually last for one to three years, they are great for advertisers with a long-term contract on the same location.
  • Adhesive vinyl - Adhesive vinyl billboards are also best for long-term contracts since they cannot be moved, and these billboards can have more complicated designs.
  • Flex vinyl - Flex vinyl billboards can have complicated designs and have the added bonus of being very easy to move, so if you want to rotate your advertisement to various locations, this is a great option.